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School of survival

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2000

 

Idea, copy and design for print ad of digest "School of survival". Slogan: Arm! (double-barrelled gun like letters "oo" in the word "вооружайтесь"). Text: Word is not a sparrow. It can kill. Photographer: Sergey Cherednichenko. Client: Publishing House "Blitz-Inform".
Award: 3nd prize of Kiev International Advertising Festival (2000), short list of Moscow International Advertising Festival (2000)