KEY VISUAL ДЛЯ ROSUVEZ
Brief: to provide creative solution (with explanation of brand's elements): for a new fixed-dose combinetion of rosuvastatin & ezetimibe (Rosuvez) which is used for the treatment of high cholesterol levels (hyperlipidemia).
Target groups for the promotion are cardiologists and general practitioners.
Visual. The basic starting points are: partnership, power and aquatic environment
Idea: high cholesterol level is a great force that can go wild and ruin your life. New medicine allows you to tame and to control your level of cholesterol so that it does not stop you from enjoying life and achieving your goals.
In key visual, we illustrate the idea of taming by showing a man accompanied by a tamed wild animal.